Virchew

Virchew Doing the Right Thing. Bowl by bowl. Built for health. Not headlines or fear. Allergy-aware. No kibble. Dogs are LOVE! 🍁 Protein is not just about numbers on a label.

Based in Vancouver, BC, Canada, Virchew is creating a new sector in the dog food industry by serving up the plant-protein, allergy-friendly meals and treats for dogs with a dogged focus on skin, digestive and preventative solutions. And, we deliver or ship right to your dog's door.

​We believe protein should be designed for dogs, not dog food marketing. It is about digestibility, function, tolera

nce, and outcomes. Our approach to protein is evidence-led and intentional, built to support real dogs living real lives, including those with sensitivities, allergies, and chronic issues that conventional food too often ignores. Virchew's website, social media pages or groups, email communications, and other correspondence are for informational purposes only and not intended to diagnose, cure, or prevent disease. Our products and services are not a replacement for the expert care and advice provided by a veterinarian. Any dietary or healthcare changes should be made under their guidance, especially in the case of existing underlying health conditions.

- Laura Simonson, Seva (Top Dog at Virchew!), and the Virchew Crew
Founder of VIRCHEW

*We always develop our meals according to AAFCO Guidelines with Board-Certified Veterinary Nutritionists.

03/22/2026

IYKYK 😎

03/19/2026

Cost vs Price 🐾

Why do we spend so much time comparing the price of dog food… and so little time considering the cost?

😬 The cost of skin issues.
😬 The cost of digestive problems.
😬 The cost of chronic inflammation.
😬 The cost of wondering if something could have been prevented.

Nutrition is one of the only acts we control every single day for our dogs. And yet, it’s often the one we minimize.

Cheap, processed dog food is rarely the least expensive choice.

(Even expensive kibble can come with a cost.)

The research is in. It's not good news...
> https://www.instagram.com/p/DUrTqSZEn6K/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==


02/27/2026

“I itch and lick. Therefore I am.”⁠
(A Westie)⁠
⁠
White coat. Big personality. And sometimes… textbook allergic skin > paws, tummies and ears.⁠
⁠
Westies are known for atopic dermatitis, yeast flare-ups, and food-triggered ⁠
itching that just won’t quit. ⁠
⁠
It’s rarely “just protein.” It’s: Ultra-processed ingredients⁠
⁠
⚠️Repeated exposure to the same inflammatory proteins⁠
⚠️Additives⁠
⚠️Fat oxidation⁠
⚠️Low fiber diversity⁠
⁠
We have witnessed this dozens of times at Virchew. The gut–skin axis is real. When digestion improves, skin often follows. When the gut is inflamed, the skin often shouts about it.⁠
⁠
Virchew is for dogs who deserve a new beginning, like our cute customer, Murphy, featured in this post. Want to have a success story like Murphy? ⁠
⁠
Start with our awesome Starter Kit! ⁠
⁠
> https://www.virchew.com/pages/shop

02/26/2026

“I itch and lick. Therefore I am.”
(A Westie)

White coat. Big personality. And sometimes… textbook allergic skin > paws, tummies, ears.

Westies are known for atopic dermatitis, yeast flare-ups, and food-triggered
itching that just won’t quit.

It’s rarely “just protein.” It’s: Ultra-processed ingredients

⚠️Repeated exposure to the same inflammatory proteins
⚠️Additives
⚠️Fat oxidation
⚠️Low fiber diversity

We have witnessed this dozens of times at Virchew. The gut–skin axis is real. When digestion improves, skin often follows. When the gut is inflamed, the skin often shouts about it.

Virchew is for dogs who deserve a new beginning, like our cute customer, Murphy, featured in this post. Want to have a success story like Murphy?

Start with our awesome Starter Kit!
> https://virchew.com/pages/shop

02/16/2026

🐶 “I am more than my past. Therefore I am.”
(A rescue) 😍

Some rescue dogs carry more than we can see. Sensitive tummies. Reactive skin. Nervous systems still learning to exhale.

Let's reframe everything about rescues.

They’re not “difficult.” They’re adjusting. Healing. Becoming.

Sometimes what they need isn’t another protein swap. We believe it’s gentler, smarter nutrition that works with their body, not against it.

Because being more than your past starts in the bowl, too. 🐾

🫶🏻 For dogs who deserve a different beginning start with the Virchew Starter Kit > https://virchew.com/pages/shop

02/14/2026

❤️Roses are red
Tummies feel light.
Bowls filled with LOVE
Feel just right. ❤️

Happy Paw-lentine’s Day from the Chew Crew! Thank you for multiplying the love with us. 🐾

Why Virchew?Instead of a kibble or animal-based dog food?Oh, just a few very non-toxic reasons. 😝A NEW Clean Label Proje...
02/13/2026

Why Virchew?

Instead of a kibble or animal-based dog food?

Oh, just a few very non-toxic reasons. 😝

A NEW Clean Label Project report has dog people and professionals talking.

We’ve been sounding the alarm and asking the deeper questions for years.

Link to CNN article in comments >

And if you want to take a deeper dive - our recent blog post gives you a lot more to chew on >

https://virchew.com/blogs/news/why-we-question-plant-based-protein-but-rarely-question-what-dogs-have-always-been-fed

Why Virchew?Instead of a kibble or animal-based dog food?Oh, just a few very non-toxic reasons. 😝A NEW Clean Label Proje...
02/13/2026

Why Virchew?

Instead of a kibble or animal-based dog food?

Oh, just a few very non-toxic reasons. 😝

A NEW Clean Label Project report has dog people and professionals talking.

We’ve been sounding the alarm and asking the deeper questions for years.

Link to CNN article > https://www.cnn.com/2026/02/12/health/dog-food-toxins-wellness

And if you want to take a deeper dive - our recent blog post gives you a lot more to chew on >

https://virchew.com/blogs/news/why-we-question-plant-based-protein-but-rarely-question-what-dogs-have-always-been-fed

Why Virchew? Instead of a kibble or animal-based dog food?Oh, just a few very non-toxic reasons. 😝A NEW Clean Label Proj...
02/13/2026

Why Virchew? Instead of a kibble or animal-based dog food?

Oh, just a few very non-toxic reasons. 😝

A NEW Clean Label Project report has dog people and professionals talking.

We’ve been sounding the alarm and asking the deeper questions for years.

Link to CNN article > https://www.cnn.com/2026/02/12/health/dog-food-toxins-wellness

And if you want to take a deeper dive - our recent blog post gives you a lot more to chew on >

https://virchew.com/blogs/news/why-we-question-plant-based-protein-but-rarely-question-what-dogs-have-always-been-fed

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Vancouver, BC

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