East Coast Canine Dog Training

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East Coast Canine Dog Training ACAAB. Group and private options available in St John’s, NL. Sarita is a certified professional dog trainer and behavior consultant located in St John's, NL.

East Coast Canine aims to bring positivity to your lives - from basic obedience to reactivity/anxiety, help is here with certified applied animal behaviourist Sarita Pellowe M.Sc. With an educational background in animal biology (B.Sc. (Hons) Zoology - University of Manchester, M.Sc. Biology - Memorial University of Newfoundland), Sarita has worked with and studied animals for the last 12 years. S

he is currently undertaking a second Masters degree with the Canine Research Unit at Memorial University, and volunteers with the St John's SPCA providing behavioral assessments and consultations for the shelter dogs. Sarita became the first dog trainer in St John's to be certified by the CCPDT (Certification Council of Professional Dog Trainers) in 2017, and Newfoundland's first (and currently only!) certified behavior consultant (CBCC-KA) in 2018. She uses reward-based, positive reinforcement training based on scientific research in animal learning & welfare to assist dog owners through behavior modification, group classes and private training.

Registration for Adult FUNdamentals is now open to the waitlist! Any remaining spaces will be open for public registrati...
03/09/2025

Registration for Adult FUNdamentals is now open to the waitlist! Any remaining spaces will be open for public registration on Friday morning - we have sessions scheduled for October 2nd and 8th.

Puppy Manners is also open - our next session begins Thursday 2nd October at 7pm!

September classes are *full* 💃

We hope you had a lovely long weekend!Unfortunately I have had to reschedule all private training for this week - I have...
02/09/2025

We hope you had a lovely long weekend!

Unfortunately I have had to reschedule all private training for this week - I have been nursing a knee injury that has been flaring up over the last few weeks, and I’m now under strict instructions to take it easy (if you have met me - just.. lol). Between Leeloo and I, we almost have 4 functioning legs 😬

Group classes will be going ahead as usual, but go easy on me 😅 there have been a lot of messages and emails coming in over the weekend - I will get back to you all as soon as I am able! New group classes should be posted by the end of the week, and anyone on the waitlist will have a heads up before classes become available on the scheduler. Please note we currently have dogs on the waitlist for adult classes, and only take 4 per group - waitlist students have 48 hours notice to register before the general public and are contacted in the order the enquiry was received.

The upcoming Adult Fundamentals Level 1 (Tuesday 23rd Sept) is full, and we have one space in Puppy Manners. New classes are tentatively scheduled for Thursday 2nd October and Wednesday 8th October - send a message or email to be added to the waitlist!

Boys like flowers too 🥹🌺
31/08/2025

Boys like flowers too 🥹🌺

The most perfect cake, for the most perfect girl 🥹
31/08/2025

The most perfect cake, for the most perfect girl 🥹

And so begins Leeloo’s birthday/ampuversary celebrations.. she turns 8 on Monday, and we’re celebrating a year on 3 paws...
31/08/2025

And so begins Leeloo’s birthday/ampuversary celebrations.. she turns 8 on Monday, and we’re celebrating a year on 3 paws 🥰 we had a little party for family and friends today, with the MOST spectacular cake from Karen at Doggo's Barkery & Bistro - Leeloo was showered with gifts and belly rubs, and she has an Andersons tenderloin ready for her birthday supper on Monday 😋

My heart is whole seeing the love for our sweet girl 🥹❤️ watch this space for her cake smash photos.. I have a sneaky suspicion they will be spectacular 🤩

27/08/2025

“Your dogs must be really well trained, I bet they’re so smart!”

Denzel:

Leeloo providing some emotional support today, for 2 and 4 legs!
27/08/2025

Leeloo providing some emotional support today, for 2 and 4 legs!

🚨 New classes open! 🚨Tuesday 23rd September7pm - Puppy Manners (3 spaces open)8pm - Adult FUNdamentals Level 1 (*FULL* -...
20/08/2025

🚨 New classes open! 🚨

Tuesday 23rd September

7pm - Puppy Manners (3 spaces open)
8pm - Adult FUNdamentals Level 1 (*FULL* - send a message for waitlist!)

Classes run for 6 weeks at A Dog's World Inc. with one hour class each week - the programs are $300+tax.

Group training not a good fit? We are currently accepting new students for private training and behaviour modification!

🚨 Puppy Manners is open for enrollment! 🚨Our next session begins on Tuesday 23rd September at 7pm. Classes run for 6 wee...
17/08/2025

🚨 Puppy Manners is open for enrollment! 🚨

Our next session begins on Tuesday 23rd September at 7pm. Classes run for 6 weeks at A Dog's World Inc. - the course is $300+tax, and taught by board certified behaviourist Sarita Pellowe MSc.

*please note I am current experiencing issues with email, so Facebook is the best way to reach out for now!

15/08/2025

Not all “dog behaviorists” are created equal

and here’s why that matters!

Dog behavior (and training) is an unregulated field where anyone can use titles and the methods that they see fit on your dog.

The title behaviorist isn’t just a fancy label. it’s a professional title that carries a very high standard of education, supervised experience, and ethical accountability.

There are only two kinds of professionals who can officially and ethically call themselves behaviorists at an internationally recognised professional standard:

🔹 Veterinary Behaviorists – Licensed veterinarians with advanced, specialised training in animal behavior and board-certified. They can diagnose medical causes of behavior issues and prescribe medication when needed.

🔹 Applied Animal Behaviorists – Experts with a graduate degree (Master’s or PhD) in animal behavior and extensive hands-on, supervised experience working with animals in clinical or applied settings.

Anyone else using the title behaviorist without these qualifications is a big red flag 🚩

Why? Because addressing complex behavior problems—especially aggression, severe fear, or anxiety—isn’t just about “training.” It requires:

✅ A deep understanding of the science of behavior, biology, ethology, and learning
✅ Knowledge of animal neurobiology and the impact of stress
✅ The ability to identify medical contributors to behavior
✅ Skills to design safe, effective, and humane intervention plans

Without this level of education and supervised experience, there’s a real risk of:

⚠️ Misdiagnosis of the problem
⚠️ Using harmful or outdated methods that worsen fear or stress
⚠️ Missing underlying medical issues that are driving behavior changes
⚠️ Damaging the dog-guardian relationship through coercion or punishment

Titles matter because your dog matters!

Before you hire anyone to help with behavior - ask for credentials.

In fact you shouldn't even have to ask for them because they should be readily available. I've never met another behaviorist who doesn't showcase their educatio!

Protect your dog by choosing a professional who is truly qualified to protect your dog's mental health, your relationship, and your resources.

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Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00

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