07/11/2025
Tillwell Makes National Headlines: CBC Spotlights Manitoba's Eco-Friendly Aquamation Pioneer
Manitoba's first aquamation service provider captures national attention as families embrace sustainable end-of-life options
This week, Tillwell Inc. made waves across Canada as CBC and Radio-Canada featured our groundbreaking aquamation services in comprehensive national coverage. The story has already garnered over 9,100 views on Radio-Canada's national website, with coverage spanning television, radio, and digital platforms from Vancouver to the Maritimes.
A Story of Perfect Timing and Environmental Choice
At the heart of the coverage is Elizabeth Crossley's deeply personal story. Her mother, Elizabeth Crossley Sr., had been advocating for aquamation ever since she first learned about it years ago. When she passed away at 65, it was just weeks after Tillwell received its final licensing approvals – making her only the second person in Manitoba to choose this eco-friendly alternative.
"I feel a lot of peace knowing we could give her what she wanted," Elizabeth shared with CBC. "Had she died three weeks sooner, we would have been shipping her to Saskatchewan to have it done."
Five Years in the Making
The national coverage highlighted CEO Dwayne Till's remarkable five-year journey to bring aquamation to Manitoba. From navigating complex regulations to securing permits and funding, Till's persistence has finally paid off, offering Manitobans a gentler, more sustainable option for end-of-life care.
The Environmental Impact That's Capturing Attention
The CBC coverage emphasized key environmental benefits that are resonating with eco-conscious Canadians:
90% less energy consumption compared to traditional cremation
Neutral pH mineral remains that are safe for the environment
Elimination of harmful emissions from fossil fuel-powered cremation
Potential for agricultural use of the remaining organic matter as natural fertilizer
Affordability Meets Sustainability
The national coverage also highlighted Tillwell's commitment to accessibility. At $1,895 for direct aquamation services, we're making this eco-friendly option more affordable than traditional cremation, which averages $3,000 across Canada.
A Growing Movement
Elizabeth Crossley Sr.'s story represents a growing movement of environmentally conscious Canadians seeking sustainable alternatives. As she told her daughter, "she always said she wanted to be a tree" – a sentiment that perfectly captures the return-to-earth philosophy behind aquamation.
Leading the Way Forward
This national coverage validates what we've believed all along: Canadians are ready for compassionate, environmentally responsible end-of-life options. As the first and only aquamation provider in Manitoba, Tillwell is proud to offer families a choice that aligns with their values while honoring their loved ones.
The overwhelming response to this coverage – from coast to coast – demonstrates that aquamation's time has come. We're not just changing how we think about end-of-life care; we're pioneering a more sustainable future for all Canadians.
Ready to learn more about aquamation? Visit tillwell.ca or contact us to discover how this gentle, eco-friendly process can provide the meaningful farewell your loved one deserves.
CBC Manitoba CBC News Manitoba Métis Federation B Corp U.S. & Canada
