Scratch

Scratch Dog food you can feel good about - Scratch is the game-changing Australian dog food shipping direct

30/10/2025

We’re hiring! 📹 Hey dog lovers — we’re looking for a social video whizz (aka Content Creator or Video Editor) to join our ranks in Melbourne. And by ranks we mean our small team of hard-working, hard-snacking, marketing legends.

If you get a rush from trimming 2 seconds off an edit or reckon you could film & edit an ad like this pretty quickly, then you’re who we need!

Only catch: gotta be based in Melbourne so we can jam in office at least 2 days a week.

If you’re keen or have questions, head to our Careers page at the link in bio. ✌️🐶

13/10/2025

We came. We saw. We fake djed. Safe to say the team is now dripping in Scratch merch 🛍️⁠
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If we take the pop-up public, what’s going in your bag?

26/09/2025

Happy day of birth to us 🥳🥳🥳

49 dog years later and we’re still treating dogs like they’re the boss.

Thanks for comin’ along for the ride! And for trusting us with your best mates nutrition, we love what we do Nd it’s because of you 🐶

Or if your dog asks: How much goodness they’re getting out of their food 🥩Raw not only has the max nutrients possible (b...
03/10/2024

Or if your dog asks: How much goodness they’re getting out of their food 🥩

Raw not only has the max nutrients possible (because they’re locked in by freezing and not lost through being heated up). It also has natural enzymes that help break down ingredients so they’re more easily absorbed by old mate’s guts too. Nifty, eh?

Imagine you could eat one delicious thing every day and be the healthiest you’ve ever been. Dreamy, right? Raw from Scra...
24/09/2024

Imagine you could eat one delicious thing every day and be the healthiest you’ve ever been. Dreamy, right?

Raw from Scratch has been formulated by canine nutritionists and lab tested to be exactly that: the ideal diet for your dog. Not just complete and balanced. But served in the way that’s biologically ideal for their guts (and their health).

Here’s the scoop on what’s in each scoop of Raw from Scratch. Nothing but wholesome human-grade ingredients. Like big ch...
21/09/2024

Here’s the scoop on what’s in each scoop of Raw from Scratch.

Nothing but wholesome human-grade ingredients. Like big chunks of beef you could pick up from the butcher and whole foods you could get at the market.

It looks just like your food because it is. We’ve gone and opened our own facility for Raw so it’s all made in Melbourne...
14/09/2024

It looks just like your food because it is.

We’ve gone and opened our own facility for Raw so it’s all made in Melbourne. From human-grade (and mostly Aussie) ingredients. You lucky dogs.

Dogs are the best. And they deserve the best. That’s why we’ve been busy beefing up your dog’s dinner. Literally.With 70...
14/09/2024

Dogs are the best. And they deserve the best. That’s why we’ve been busy beefing up your dog’s dinner.

Literally.

With 70% meat straight from the same supply chain as yours. We’re talking primo beef, nutritious organs (your dog will absolutely wolf down) and omega-packed salmon.

Meet our meatiest (and most natural) grub yet. Free from synthetics, hormones and whole grains. Full of nothing but real...
13/09/2024

Meet our meatiest (and most natural) grub yet.

Free from synthetics, hormones and whole grains. Full of nothing but real nutrients from real human-grade ingredients they’ll really love.

The waitlist is officially open. Head to the link in bio to get first access.

Introducing: Raw from Scratch. The ultimate diet. 70% meat. 100% nutritionally complete. Made from real ingredients you’...
11/09/2024

Introducing: Raw from Scratch. The ultimate diet. 70% meat. 100% nutritionally complete. Made from real ingredients you’ll actually recognise. All served in the way that’s best for your pup (and their guts).

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Pet food is broken and we're out to fix it - from scratch.

Mike and Doug are two little guys taking on the big guys.

Mike is ex-fashun and decided he wanted to do something to better the world.

Doug is ex-big pet food, but knew he wanted to change it.

So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.