30/07/2025
For years, dog owners have been told they need to “be the boss” or “show their dog who’s in charge.” But these outdated methods often create stress, fear, and even aggression.
Dogs don’t need an “alpha” – they need clear communication, trust, and rewards for good behaviour.
Using fear-based training can:
• Increase your dog’s anxiety
• Make learning harder
• Damage the bond you share
Instead, positive reinforcement builds the behaviour you want by rewarding your dog when they get it right. It’s simple, effective, and backed by science.
