CatChi

CatChi We make fresh food for cats
(1)

27/05/2026

Part 3 - the craziest of them all. You buy "Salmon Flavour" but it turns out its made with zero salmon. What?!

Flip over to the ingredient dec and take a look at your food. Marketing tricks and creative labels in cat food need to stop!

26/05/2026

Part 2 - The 3% rule. It's crazy that products can be called "with chicken" and then only actually contain 3% chicken? How is that legal?

Follow along and see what Matt, former Head of Product Development for Fresh Food at Woolies has to share about the tricks cat food companies use to market their food.

25/05/2026

The cat food industry has some sneaky tricks, and creative product names is the biggest one. You'd think a product called "Chicken Recipe" would mean its just chicken, but its rarely the case...often including all sorts of other mystery meats or binders to cut cost and make manufacturing easier.

This is part 1 in a multipart series where Matt, the former Head of Product Development at Woolies, lifts the lid on the tricks others use.

08/05/2026

Peter made the switch to CatChi for Max and immediately saw the benefits of real food. You are what you eat. 💛

30/04/2026

Traditional cat food looks nothing like real food. I saw it with my own eyes and now I see the difference in my cat... you'll see the difference in your cat too. 💛

29/04/2026

How it works:
1. Get the starter pack
2. See which recipes your cat loves the most
3. Tailor your ongoing plan

Head to the website to join thousands of Aussie cats and get your starter pack today! 💛

Happy new year 🎉 😹
01/01/2026

Happy new year 🎉 😹

New year done right.
01/01/2026

New year done right.

27/12/2025

Leo's favourite meal just got an awesome packaging upgrade! 😻

07/11/2025

Kibble doesn't clean teeth...its high in carbs and low in moisture. Focus on creating a beneficial mouth environment instead, with good bacteria, high moisture and high meat diets 😺🙌

24/10/2025

We're growing! Now serving the East Coast from as far north as the NSW Tweed, and right down to the Victorian surf coast.

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Sydney, NSW

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