26/02/2026
You’d have to be asleep at the wheel to not realize that we have a major reactivity epidemic.
But why? In short, culture, and all its downstream effects.
The training industry, responding to cultural shifts, is hard at work selling you on terribly deep seated, complex emotional causes—and thus terribly difficult, and complex solutions.
Of course you’d also have to be asleep at the wheel to not realize how much current cultural programming has impacted the way that owners live with their dogs.
Rules are suggestions, boundaries are flexible, consequences—if present at all—are underwhelming and thus ignored.
This dysfunctional leadership dynamic has created a massive population of spoiled, entitled, boundary pushing brats.
Of course that’s an entirely unpleasant, and difficult commercial “sell”—not to mention many in the industry are so deeply indoctrinated that they can only view dogs as victims of trauma and genetics—and so we’ve seen the training industry largely sidestep the truth, and instead present reactivity as this wildly complex emotional landscape owners have to *try* to learn to understand and navigate.
And while there are indeed reactive dogs struggling with varying degrees of anxiety, fear, and aggression—they’re absolutely NOT the overwhelming majority of reactivity cases the industry wants you to think they are.
I’m sorry, but on the whole, for most dogs and owners, this stuff is far more simple and straightforward than you’re being told.
For most of you struggling with reactivity issues, the truth is that you’ve created pushy, bratty, entitled canine monsters—not just on the walks, but everywhere—and so the reactive chickens are simply coming home to roost.
I don’t say this as a preachy “gotcha” or condemnation, I say this to hopefully wake up the vast majority of you struggling with reactivity issues, and being told you’ve gotta undergo years of nonsensical rehab protocols, when in reality, you simply need to be a kind, but also unapologetic leader who lays down the law appropriately, and doesn’t suffer brattiness or tantrums gladly.
Put simply, brats are created, not delivered.