The Belly Rub Club - Small Dog Specialists

04/06/2026

01/06/2026

One of the things we love most about being part of the dog community is seeing just how much people care.

And our care for dogs doesn't stop at our front door.

Did you know that every month, we volunteer with Pets In The Park, a wonderful volunteer-led organisation providing free essential vet care & supplies to pets of people experiencing homelessness & hardship.

This month, we were lucky enough to arrive with a car full of donations thanks to the incredible generosity of Animal Rescue Cooperative (ARC). From loads of dry and wet food, to boxes of Schmackos treats, warm beds, new harnesses and other essentials, there was plenty to go around and, judging by the wagging tails, it was all a big hit! 🐾

One thing that always stands out at Pets in the Park is that love for a dog has nothing to do with your circumstances. Every person there wants the same thing we all do: for their dog to be happy, healthy, safe and cared for.

We're so grateful to ARC, and to everyone else who donates, for helping make that possible.

Because helping dogs isn't just what we do, it's who we are.

26/05/2026

🚨CONFIDENTIAL🚨 Well… kinda.

The Belly Rub Club has officially moved into its new home and the best Dog daycare is coming to Parramatta. 🐾✨

Score tickets our exclusive VIP Launch Party by cracking the code and finding our exact location.

We’ll are dropping clues daily on our stories and your mission is simple.

🐾Follow Us
🔎Find the mystery location
📸 Take a photo in front of the building
📲 Post it to your story & tag .au

Bonus points if your dog is in the photo too because obviously this is really about them.

BUT…
❌ Don’t reveal the address
❌ Don’t show nearby businesses/street signs
❌ Don’t ruin the fun for everyone else

Everyone who finds us goes into the draw to win tickets to our EXCLUSIVE, Incite Only, VIP Launch Party before we officially open our doors.

Not on the Waitlist yet? Comment WAITLIST to be the first to know all the insider information!

23/05/2026

HAVE YOU FOUND US YET? Clue #2 live on our Story now!

Find our mystery Parramatta location, snap a photo in front of the building, post it to your story & tag .au for your chance to score tickets to our exclusive INVITE ONLY, VIP Launch Party. ✨

Clues dropping daily.

BUT…
❌ Don’t reveal the address
❌ Don’t show nearby businesses/street signs
❌ Don’t ruin the fun for everyone else

Game on, detectives. 🕵️‍♀️🐾

20/05/2026

The next chapter of The Belly Rub Club is officially under construction… and trust us, your small dog is going to lose their mind over it. ✨

Bigger. Better. What Parramatta has been waiting for.

First round of memberships will be offered soon & Coco is approving them herself. 👷‍♀️

Comment WAITLIST for the link ✨👇

17/05/2026

The next chapter is coming to The Belly Rub Club!

Bigger, better, and more obsessed with small dogs than ever before. Think structured daycare, group classes, pet supplies, grooming, community events & more!

Trust me, you’re going to want to say you were here from the beginning ✨ COMING JULY ✨

Follow & Join the waitlist for first access before enrolments open publicly - link in Bio 🗞️

19/01/2026

FOR IMMEDIATE RELEASE
19th January 2026

PPGA welcomes NSW ban on prong collars, reinforcing humane dog training standards

The Pet Professional Guild Australia (PPGA) strongly welcomes the NSW Government’s announcement delivering long-awaited animal welfare reforms, with the prohibition of prong collars representing a decisive step forward for dog welfare across the state.

The reforms announced by the NSW Government respond to sustained community concern and reflect contemporary animal welfare science, which recognises prong collars as unnecessary, painful, and harmful. PPGA has long advocated for their removal from lawful use nationwide.

“Prong collars work through pain, fear, and discomfort. They compromise both physical welfare and emotional safety, and they have no place in modern dog training,” said Sarah Campbell, President of the Pet Professional Guild Australia. “This ban clearly acknowledges what the evidence has shown for years and what many in the community already understand.”

PPGA’s formal Position Statement on Choke and Prong Collars sets out the organisation’s evidence-based position that aversive training equipment increases fear, anxiety, and aggression in dogs, creating not only serious welfare concerns but also a broader public safety risk. By suppressing behaviour through pain rather than addressing its underlying causes, these tools can increase the likelihood of reactive or aggressive responses. The statement reinforces PPGA’s commitment to force-free, humane training methods that prioritise learning, safety, and the human–animal relationship.

“As Australia’s only professional association dedicated to force-free training and behaviour, this reform aligns directly with our Code of Conduct and position statements,” Campbell said. “Effective training is built on skill, education, and trust, not pain and intimidation.”

PPGA also supports the introduction of tougher penalties for leaving animals in hot cars. Vehicles can reach lethal temperatures within minutes, and measures such as shade or cracked windows are not sufficient. “These incidents are entirely preventable, and stronger laws help reinforce that responsibility always lies with the human,” said Sarah Campbell.

PPGA acknowledges the leadership shown by the Minns Government in responding to community expectations and advancing animal welfare laws that reflect best practice and current science. The Guild looks forward to continued engagement to support humane, ethical standards for companion animals across New South Wales.

Media Enquiries:
Sarah Campbell
President, Pet Professional Guild Australia
Email: [email protected]
Phone: 0417 574 407
Website: https://www.ppgaustralia.net.au

30/12/2025

2025. This year wasn’t easy, but it was about growth.

We had to pivot our services.
We saw our ideas copied, repeatedly, without originality or hesitation.
We made hard calls to protect our standards, even when that meant saying no.

None of that was comfortable.

But we stayed focused.
We adapted quickly.
We chose integrity, even when it would have been easier not to.

We said no when it mattered.
We kept our attention on the dogs and our mission.
We refused to lower the bar for what simply looks good on instagram.

We invested deeply in education, skill development, and structure, because your dog’s wellbeing comes first. And education is everything here.

We stayed true to our mission and gave back to our local community through volunteer events, donation drives, and partnerships with Pets in the Park and other local rescues.

What we’re most proud of isn’t what you see on social media.

It’s the quieter wins.

Dogs learning how to settle.
Shy puppies building confidence.
Owners feeling supported, informed, and reassured.

To every dog parent who trusted us this year, thank you.
Your commitment to your dog’s development is what makes The Belly Rub Club meaningful.

And to our community, thank you for choosing intention over convenience.
Education over aesthetics.
Safety, structure, and care that can’t be replicated.

We’re stepping into 2026 focused, grounded, and clear on who we’re here for.

If you’re looking for more than playtime, you’re in the right place.

24/12/2025

This Christmas, we’re feeling incredibly grateful 🎄
For the dogs who love us every day, the families who trust us, and the community supporting what we do.
Thank you for being part of The Belly Rub Club. Wishing you a calm, joyful Christmas and a fantastic year ahead 🐾✨